Visitors just need 5 seconds to judge your website. They can determine what your company does, navigational features, pricing layouts etc. If you have a high bounce rate, then you may need to reconsider the web design Minneapolis and optimization of your website. A website cannot be successful just by excelling in the restrictive aspects. It must have a design that will feed into the user experience iof your website, as well as the functionality, and the content being posted on it. It should also clearly convey your visitors on what you do, why you do it and for whom you do it for. You may be so busy handling business issues that you forget addressing the core issues that need to be worked upon first. So, follow these tips for improving your website design.
Have a plan ready
Never just begin with working with your website. To make sure that your site meets the needs of your audience, you need to map out their journey from the very first time they land on your website to the moment they become your final customer. Determine what pages they will check, what content they will read and what offers will convert them. Learning this will help in Minneapolis web design a site that will come handy in the long run. But this is just the tip of the iceberg. All that matters is that you have the answers to the right questions in the right order. This is where context comes to the rescue. Gather the necessary information about your existing customers and do your due diligence on how they converted themselves. Then make the most of this data to draw out your strategy.
Remove the unnecessary aspects from your website
There are many elements on your website that may deviate the value and message you have been trying to convey. Complex animations, lengthy content, stocky website images are a few of those elements. Audience has an attention span of 8 seconds and you need to create an everlasting first impression. So convey your message with concise and precise sections of content and valid pictures and icons that are labelled with clear headers. Once you get these right, then review these and ensure it doesn’t contain any mixed messages or difficult jargon. Avoid hard words. They only make your content look where you are trying too hard and it never works.