Initiating an online marketing campaign for your brand can be an overwhelming task. Right from SEO and PPC to email marketing, content marketing, social media promotions and retargeting, every component does matter. However, marketing gurus agree that it all starts with SEO. You have to ensure that your brand ranks organically in search results for relevant keywords, and SEO is an important factor for that. If you want to succeed with SEO in Singapore, we recommend that you consider the aspects listed below.
Hire an agency instead of an in-house team
Even if you have the resources to engage an in-house team of experts, you should consider hiring an SEO agency. Firstly, this ensures cost benefits, and you can save a huge amount each month. Most SEO companies either charge a fixed price for the entire period of the contract or will actually have a monthly base price. Either ways, you will pay a lot less, compared to full-time employees. Secondly, SEO agencies bring in expertise and experience required to manage a project, so you can be assured of results.
Rethink your website
“User experience” is not a buzzword in SEO. You may have invested heavily in off-page SEO and paid marketing, but unless your website can retain visitors, most of it is fruitless. You have to consider user experience as the foremost aspect of web design. Check if the website is aptly designed and in sync with current trends. Test each of the web pages for speed, and ensure that elements that are bogging site speed are eliminated. Check for images, contents and videos, and ensure that your website at least has a blog section, where new contents are updated every week.
Create genuine content
A lot of businesses make the mistake of creating content for search engines. Keep in mind that the content is for the target audience, and if you can get that right, most search engines, especially Google, will reward your efforts. Smaller aspects like brand mentions, good content on social media, and reviews on other sites can improve SEO for your business. Try and create content that the audience would wan to read, so that you can actually get hits on those posts.
Finally, be continuous with your SEO efforts. You may not have the budget for paid promotions, but SEO is cheap and relevant, no matter what you expect from your online marketing campaign. For more help, talk to a few SEO agencies now.